About Us | Glamivela Agency

Est. 2008

A Legacy of Sophistication

Founded in 2008 by Victoria Ashford, Glamivela Agency was born from a vision to elevate UAEn talent representation to meet the exacting standards of the global luxury market.

From our Dubai headquarters in the Downtown Dubai district, we have built an agency that combines the elegance and vibrancy of UAE culture with the highest international standards of professionalism.

Our philosophy is simple: represent fewer, better. By maintaining a deliberately curated roster, we ensure each talent receives the personalised attention, strategic guidance, and premium opportunities they deserve.

Over nearly two decades, we have built enduring partnerships with UAE's most prestigious fashion houses, luxury brands, and creative agencies — relationships founded on trust, excellence, and consistently exceptional results.

Our Values

What Guides Us

Excellence

We pursue the highest standards in every interaction, campaign, and placement. Mediocrity has no place in our vocabulary.

Integrity

Transparent communication and ethical practices underpin every relationship we build — with talent, clients, and partners alike.

Community

We foster a supportive, inclusive environment where talent thrives and clients feel like valued partners in a shared creative endeavour.

Innovation

We continuously evolve with the industry, embracing new platforms, technologies, and creative approaches to keep our talent at the forefront.

350+ Represented Talent

18 Years of Excellence

1,200+ Campaigns Delivered

45+ Global Brand Partners

Leadership

Meet the Team

The passionate professionals behind Glamivela Agency, dedicated to advancing your career and exceeding client expectations.

Victoria Ashford

Founder & Managing Director

With over two decades in the fashion and talent industry, Victoria founded Glamivela Agency to bridge the gap between UAE talent and global luxury brands.

Daniel Reeves

Head of Talent Acquisition

Daniel's keen eye for emerging talent has been instrumental in discovering some of UAE's most sought-after faces in the fashion world.

Natasha Chen

Creative Director

Natasha brings a refined creative vision to every project, ensuring each campaign reflects the luxury and sophistication our clients expect.

James Whitfield

Commercial Director

James leads our commercial partnerships, cultivating relationships with UAE's most prestigious brands and international houses.

Join Our Story

Whether you're an aspiring talent or a brand seeking excellence, we invite you to become part of the Glamivela Agency legacy.

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About Glamivela Agency